![]() Adobe’s global head of marketing Monte Lutz said in a press release, ‘Creativity is not just an individual endeavour – it can also be the foundation for a thriving community. ![]() ![]() This year, with a big anniversary to celebrate, Adobe took the Reddit tie-up a step further with this dedicated live stream celebrating the community’s creators and putting r/PhotoshopBattles in the spotlight. Campaign evolved / In 20 the flagship Adobe x Reddit campaign was called Layer. This initiative allowed Reddit users to overlay images to several themed canvases to promote Adobe Photoshop’s layer functionality – a campaign you can read more about here. ![]()
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